Geolocation. By integrating different geolocation API into your location based dating app you can increase its efficiency for users, because they will be able to see remoteness and decide whether some singles fit them for dating. In addition, you can combine matching functionality with geolocation and show users dabble profile profiles of other singles living in the same location. Of course, geolocation of your users must be used only with their consent.
To make time spent on your online dating platform most enjoyable you need to build a convenient environment for all users and give them more than a basic stack of functionalities and features
Chatting. By giving users different communication channels such as private and group chatrooms as well as both text and video chatting you can boost brand loyalty and app's popularity. It is important that chatting on your dating service is most convenient and includes entertaining elements like unique emojis and others.
Private messaging. Even though private messaging is already second to chatting it is still a widely used functionality that increases communication and ensures good user experience and loyalty of your audience.
Like and unlike. In addition, it wouldn't hurt if you also include the possibility to remove likes, because sometimes they are given by mistake. Since many people are still obsessed with having more likes this functionality will stay widely used for years.
Swipe. Even though such functionality as swipe is applied mostly to the mobile version of dating applications, it can be used for web platforms as well. The logics for swiping can fulfill different tasks such as removal, cancellation, moving forward (as in “like or swipe”), change of content shown, etc.
Settings. Thus, if your users can adjust setting for their profiles and customize them based on personal preferences your platform can stand out from competitors. Settings may include, but not be limited to muting sound notifications, changing interface themes, privacy settings, and other.
This functionality precedes messaging and chatting, and can be implemented in different parts of the dating app, for example, users can like photos, videos, profiles, messages, citations, etc
Push Notifications . To keep users updated on important information and win their hearts your dating app needs to include the variety of alerts and notifications. By notifying users about new messages, likes, and any other activity regarding their profile as well as updating them on membership expiration or changes in the privacy policy you can ameliorate personalization experience and client satisfaction. Use different types of notifications, but don't spam dating app users with insignificant or irrelevant information.
Payment. Since this functionality directly relates to the financial side of your dating app and user relationship, it must be maximum convenient for everyone. Most important, all payments and payment information must be safe and protected from third parties. Even if you're creating a dating application for one location, your platform will benefit if you make the system flexible to the future changes like covering new countries with different currency. The back-end part responsible for the payment functionality must be flawless and flexible so adding new payment systems won't result in consequences for your application and brand.
Admin panel. Services like dating websites and applications have two entity types – user and administrator. The admin panel is needed because a person controlling the website needs to have system permissions for certain actions like deleting user, reading correspondence history (only in cases of emergency), and other. The admin panel must have secure access that would not allow third parties to damage the system's integrity and your reputation.